Etiket: Nike
Nike promotes Jared Carver to head of the Converse brand
The US sporting goods supplier Nike Inc. presented the future head of the Converse label, which belongs to the group, on Monday. Jared Carver will become the brand’s new president…
It’s not just Team Nike and Adidas anymore
This weekend, Sneakerness, an international sneaker trade fair for end consumers, is stopping in Amsterdam. The format, which also takes place in other European cities such as Cologne, London and…
Nike rebuilds leadership team
Nike is restructuring its leadership team. Several senior positions will be filled to strengthen the brand’s commitment to product innovation, the US sportswear giant announced on Wednesday. As part of…
NBA star Durant signs Nike for life contract
Michael Jordan, LeBron James – and now Kevin Durant. The two-time NBA champion is the third basketball player to receive a lifetime contract from US sporting goods giant Nike. “A…
C&A and Nike are ahead in Germany
On Wednesday, Reader’s Digest magazine again published its annual Trusted Brands 2023 list. The results are revealing, as they provide insight into what German consumers value in brands and which…
Sport without sweat? New material technology from Nike should make it possible
Nike declares war on sweat during sports. The US sporting goods manufacturer’s new Stealth Evaporation technology is designed to help both absorb and conceal sweat, Nike said last week. Stealth…
Nike launches first digital sneaker collection on Web3 community platform Swoosh
A few months ago, the US sporting goods manufacturer Nike launched the Web3 community project Swoosh. Now the sneaker giant is releasing its first NFT collection on the digital platform.…
Nordstrom brings former Nike COO Eric Sprunk to its board of directors
The US trading group Nordstrom Inc. has found a significant reinforcement for its board of directors. On Monday evening, the company announced that former Nike manager Eric Sprunk has joined…
Nike Jordan 1: three looks to elevate the iconic sneaker
uno out of a thousand he does it. Not all fashion objects, in fact, have the necessary strength and ability to enter the collective imagination. The Nike Jordan 1 shoes…
How a shoe that is 40 years old (!) Nike still generates 5 billion annually | NBA
It has been 20 years since Michael Jordan last touched a basketball, and almost 40 years since he first wore them, but his shoes still generate a monster turnover of…