Nike rebuilds leadership team

Nike is restructuring its leadership team. Several senior positions will be filled to strengthen the brand’s commitment to product innovation, the US sportswear giant announced on Wednesday.

As part of the reorganization, both Heidi O’Neill, President, Consumer and Marketplace, and Craig Williams, current President of Jordan Brand, will receive new job titles and responsibilities.

O’Neill, who has been with Nike for 24 years, will hold the title of President, Consumer, Product and Brand. In this role, she will lead Nike’s global product engine and fully integrate brand marketing storytelling to build deep relationships and engagement with the brand, according to the release. The Global Brand Marketing team and the Global Sports Marketing team will report directly to her in the future. In her previous role, O’Neill was responsible for accelerating Nike’s retail and digital commerce businesses.

Heidi O’Neill, President, Consumer, Product & Brand, Nike, Inc. Photo: Business Wire

Craig, who joined Nike in 2019 as President of the Jordan Brand, now holds the title of President, Geographies and Marketplace. In his role, he will be responsible for Nike’s four geographic regions and market, direct and wholesale, and also oversee the sportswear company’s logistics and supply chain.

Craig Williams, President, Geographies & Marketplace, Nike, Inc. Photo: Business Wire

The staff wheel continues to spin as Craig is succeeded by Sarah Mansah, who currently serves as Nike’s Vice President in North America. Converse CEO Scott Uzzell will take over her position. It is not yet clear who will follow in his footsteps, but will be announced shortly, the statement said. Executive Vice President and CFO Matthew Fried’s responsibilities will also expand. He will now also be responsible for procurement, services and demand and supply chain management.

New Managing Director for Nike

In addition, Chief Operating Officer Andy Champion will also assume a new leadership role. He has been appointed Managing Director, Strategic Business Ventures. In this role, he will work closely with Nike CEO John Donahoe to develop new business opportunities for the brand. He will also lead Nike Virtual Studios and lead teams at Nike’s headquarters and Los Angeles offices.

Last but not least, a Nike veteran is leaving the brand as Michael Spillane, President, Consumer Creation, will retire in 2023 after 16 years with the sports goods company.