A few months ago, the US sporting goods manufacturer Nike launched the Web3 community project Swoosh. Now the sneaker giant is releasing its first NFT collection on the digital platform.
The digital “Our Force 1” or “OF1” collection pays homage to the sporting goods manufacturer’s Air Force 1 sneaker and was co-designed by the Swoosh community, Nike announced last week. Swoosh’s 330,000+ members can purchase two distinct digital shoeboxes – the classic remix box and the new wave box. The NFT shoes are priced at 19.82 US dollars (about 18.03 euros).
The buyers only find out which digital version of the AF1s are hidden in the boxes afterwards. Shortly after opening the box, the virtual creation is provided with a 3D file that can be used individually by the owner. In the future, Nike also plans to sell exclusive physical products through Swoosh, according to the announcement.
A select few members of the Swoosh community will have access to the NFTs as early as May 8th, and two days later, on May 10th, they will be available to all Swoosh members.