Etiket: advertising
Advertising continues to drive revenue for Alphabet, Google’s parent company
Google’s parent company, Alphabet, has had a very good year in 2021 and a fourth quarter that exceeded analysts’ expectations. The results published on February 1 by the company (pdf)…
The effectiveness of advertising in sporting events, what are the best practices?
The effectiveness of advertising in sporting events, what are the best practices? – Century Digital Webinars > Marketing > The effectiveness of advertising in sports events, what are the best…
the best advertising strategies for VSEs/SMEs
With the advent of digital, large companies, SMEs and VSEs allocate a significant part of their advertising budget to digital marketing. They turn first to the Google advertising network. The…
Flemish young adults are mainly confronted with gambling advertising online | Inland
Flemish young adults are “frequently” confronted with gambling advertising, which mainly occurs on digital platforms. So says researcher Steffi De Jans of the Communication Sciences department at Ghent University. 64…
The 10 [bonnes] reasons to switch to multi-local advertising… when you are a network brand
The 10 [bonnes] reasons to switch to multi-local advertising… when you are a network brand White Papers > Marketing > The 10 [bonnes] reasons to switch to multi-local advertising… when…
legislation to ban targeted advertising
In the United States, a new bill aimed at banning targeted advertising has something to shake the giants of Meta and Google. It would drastically limit how tech companies serve…
Willem ‘Pim’ baron Bentinck van Schoonheten (1940-2021): a standout advertising executive and film producer | The life of
Premium The best of De Telegraaf Through Barbara Plugge 3 min ago in THE LIFE OF For charismatic advertising executive and theater and film producer Pim baron Bentinck van Schoonheten,…
Peter Hahn starts TV advertising in Scandinavia
Image: Peter Hahn The Swabian mail order company Peter Hahn has started the upcoming summer season with a TV commercial. In addition to Germany, France and the Netherlands, the campaign…