White Papers > Marketing > The 10 [bonnes] reasons to switch to multi-local advertising… when you are a network brand
In this white paper The Ramp explains why a network brand must switch to multi-local advertising to develop notoriety and boost its traffic in points of sale.
Through The Ramp
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Thanks to targeting possibilities and audiences enriched by data, local digital advertising is becoming the #1 medium for local advertisers.
Whether we are talking about display, Facebook, Google, Waze or SMS, the field of possibilities in terms of local communication is infinite.
Simple on the scale of a store, but much more complex and time-consuming for a network of 200 stores, this white paper asks the right questions before embarking on this strategy, whether you are a network brand or a franchise network. .
On the program of this guide on multi-local advertising:
- Why should we think multi-local in 2022?
- Which mode to choose between centralized and decentralized?
- How to properly define its catchment areas?
- How to refine geotargeting with enriched data?
- What levers should you choose for your campaigns?
- Local campaigns but for what?
