The Swabian mail order company Peter Hahn has started the upcoming summer season with a TV commercial. In addition to Germany, France and the Netherlands, the campaign will also be broadcast for the first time in Denmark and Sweden.
The main aim of the commercial is to raise awareness of Peter Hahn in Europe and to appeal to new target groups, announced Peter Hahn on Tuesday. This shows airy looks in summery colors. The outfits are presented in front of the mood-enhancing backdrop of the Palais Bulles, the villa of designer Pierre Cardin, in southern France. Under the motto “Summer Dreams”, the TV spot transports the audience: inside, in the middle of the extraordinary architecture of the Palais Bulles – including a view of the glittering Mediterranean Sea and the bright blue sky of the Côte d’Azur.
At the start of the season, Peter Hahn added well-known brands such as Marc Cain, Chiara Ferragni, Lauren Ralph Lauren and Karl Lagerfeld to the range.
Author: Karenita Haalck.