Webinars > Marketing > The effectiveness of advertising in sports events, what are the best practices?
The company will present the results of a study carried out on advertising campaigns during sporting events.
Through Kantar
On 02/03/2022 at 09:00
Sport has the power to generate strong emotions in millions of people. For these reasons, it has many advantages for brands. On Thursday February 3, 2022 at 9 a.m., Kantar, the world leader in data, research and consulting, is organizing a webinar to explain the benefits of using sport for advertisers. The company will unveil the results of a unique study based on its artificial intelligence (AI) toolkit. It will show the extent of its functionality through an analysis conducted on advertisements in the context of sporting events in 2021 in four European countries.
This online conference will be moderated by Mauro Fusco, Analytics Director at Kantar, Monique Gallas, Consulting Director / Senior Client Advisor in the company and Laurence de Villepin, Senior Manager – Media & Creative at Kantar Insights. They will focus on French advertisements and their performance. They will also explain how their AI solution allows brands to analyze the fallout of their TV and web campaigns in just fifteen minutes.
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