MIlano danced to the rhythm of the k-pop. The Snai Hippodrome La Maura was the stage of the first A highly anticipated Italian Blackpink concertthe South Korean group that made its debut in our country with the Deadline World Tour. More than 50 thousand spectatorsfans from all over Europe, celebrities of the show e Even Giorgia Meloni, present to accompany her daughter Genevafound themselves under the stage of the most powerful female quartet of the global pop. Hidden in a VIP area, with pink shirt and black pants – the same symbolic colors as the band -,, The premier attended the show together with the Korean ambassador. A presence that says a lot about how much blackpink are now more than a musical phenomenon: I am a cultural and generational symbol.
Who are the blackpink
Jisoo, Jennie, Rosé and Lisa form the Blackpinkborn in 2016 under the aegis of the YG Entertainment, one of the most influential agencies of Korean pop. In a few years they have become planetary icons, with over 40 billion streamsa world record tour and millions of fans who follow their every step between music, fashion and social media. Comparable for media impact on the BTSare interpreters of a new idea of pop star: three languages speak, they live between Soul, Paris and Los Angeles, and They represent brands like Chanel, Dior, Saint Laurent, Celine.
Their aesthetic is well -kept, the formidable scenic presence and the Message – which combines strong femininity and global inclusiveness – It arrives straight to a fluid and interconnected generation. Time included them among the 100 most influential people in the world, while Forbes He defines them as “a total pop brand”, capable of combining dizzying numbers with a precise and highly aspirational cultural identity.
Blackpink in Milan: an explosive show between discipline and entertainment
At 20:30 o’clock, the lights lower and the screams go up. Le Blackpink they appear on stage and, from that moment, it is pure energy: fireworks, perfect choreography, spectacular visuals and impeccable voices for a show of over two hours. The four alternate in solo moments, thank the band and joke with the Milanese audience: “How is all this energy? Is it pasta? Is it the pizza? », Until he concluded with an affectionate” beautiful “addressed to the crowd, accompanied by a final rainbow of fires.
Behind each movement you can see the Very hard training faced at a very young age under the “Trainee” systema sort of very high competition pop academy that transformed them into world superstar. It is also thanks to this discipline that today the rankings dominate, they conquer brands and inflame the crowds. And Milan, for one night, was the perfect center of this global pop universe.
The very young K-pop fans
The Blackpink effect overwhelmed Milan well before the concert. Fans – the so -called “blink” – have organized the wait as a large collective riteincluding coordinated fans, Korean dinners, flags to sign and tests of choreography in the previous days. The figure speaks clearly: the 37% of the public came from abroadconfirming the international scope of the event.
The average age remains low, but participation is transversal, with whole families, young adults and enthusiasts of all ages. It is no coincidence that among the public they were also spotted Known characters like Michelle Hunzikerpresent with the daughters Sole and Celeste, and Boosta dei Subsonica. A demonstration of the fact that the K-pop, far from being a passenger fashion for teenagers, is now an integral part of the contemporary cultural imagination.
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