Un a roaring start to the year for the world of beauty. The beauty agenda for January 2026 is in fact full of events, changes and news. From the 4th edition of Hyaluronic Acid Day to the new testimonials that will make their debut during the year, up to the discovery of new brands from all over the world and soon available at Sephora.
The beauty agenda for January 2026
L’Oréal and UNESCO “For Women in Science” Young Talents Italia Award
Until January 30th, it is possible send their application for the L’Oréal – UNESCO “For Women in Science” Young Talents Italia award dedicated to young scientific researchers under 35. The aim is to give them concrete support so that, thanks to the Award, they can carry out their research and study projects, regardless of other funding received. Furthermore, Six other prizes worth 20 thousand euros each will also be awarded, again in the fields of Life Sciences, Environmental Sciences, Mathematics, Physics, Chemistry, Engineering and Technologies.
The judging commission for the Award will examine the candidate projects, composed of a panel of twelve university professors and chaired by Prof. Lucia Votano, Research Director emeritus at the National Institute of Nuclear Physics.

La Roche Posay celebrates the 4th National Hyaluronic Acid Day
There Roche-Posayleading brand for the treatment of sensitive skin, together with SIDeMaST (Italian Society of Dermatology), celebrates the 4th Edition of National Hyaluronic Acid Day on January 21, 2026. The aim of the initiative is to inform, raise awareness and guide consumers towards knowledge and more conscious use of one of the most appreciated natural molecules also in cosmetics.
The fourth edition is entitledIt’s in everyone’s skin And will offer specialized consultations and skin analyses, as well as information material and dedicated activities to skin health, to make this ingredient known. Pharmacies and parapharmacies throughout the country can join the initiative.

Augustinus Bader, a new collaboration with facialist Alessandro Cirino
From January 15th to February 26th, the facialist Alessandro Cirin will be present every Tuesday and Thursday at the Hôtel Costes in Paris to offer an exclusive protocol created in collaboration with the famous brand Augustinus Bader. It will indeed be possible try The Rejuvenating Sculpting Facialthe exclusive treatment lasting 75 minutes aimed at deep stimulation of the facial muscles, remodeling and regeneration of the skin.
This treatment combines the technical precision in muscle massage by Alessandro Cirino with the skincare of Augustinus Bader and LYMA Laser Pro technology. The result is a complete and high-performance approach that simultaneously acts on the structure of the face, its elasticity, circulation and the overall quality of the skin. The protocol works in synergy with Augustinus Bader formulations and technology to support optimal skin function and ensure visible results.
Vichy, Emily DiDonato is the new Global Ambassador of the brand
The Vichy brand announces its collaboration with Emily DiDonato, protagonist of the brand’s new skincare and haircare campaigns and voice on social media. CThe top model discovered the brand as a young girl, and it represents a starting point for this important transition towards a truly integrated approach, where cosmetics with scientifically tested formulas are combined with practices such as nutrition, physical activity and mental health.
The famous model will act as spokeperson to educate and empower people about the transformative power of integrative health. Speaking about the partnership, Emily DiDonato said: «I can’t believe that today I am joining the Vichy Laboratoires family as a Global Brand Ambassador. I believe Vichy’s innovations and campaigns always capture the link between health and beauty, a concept I fully support. Vichy is an iconic French dermocosmetic brand that gives people the tools to become the most beautiful version of themselves, and I’m very excited to show you what we’ve been working on.”

Dr. Hauschka presents an ebook dedicated to menopause
An ebook, consisting of four chapters, published weekly, dedicated to menopause and the change it brings for women. One way to Dr. Hauschka to help you face this moment of life in a more conscious way. The first chapter is signed by Manuela Peretti, founder of the blog Menopause. For years it has been describing this natural phase of transformation, going beyond taboos and silence, exposing the physiological and emotional changes that women go through, with a clear and accessible interpretation.
Francesca Senette will instead sign the second chapter dedicated to the relationship between sport and well-being while Elena Rossi, holistic and functional nutritionist and homeopath, will be the signature of the third and will delve into the role of nutrition and conscious eating at this stage of life. Finally, Ilaria Albano, psychologist, trainer, speaker, writer, in the last chapter addresses theemotional aspect and internal transformation of menopause. The project can be followed at the link Menopausa Ebook | Dr. Hauschka.

The Next Big Thing, the new generation of beauty brands from Sephora
Always at the forefront in the search for emerging brands, Sephora presented the new The Next Big Thing section. A way to raise awareness of e supporting new beauty brands from all over the world, thus transforming Sephora into a truly global incubator.

«Our passion at Sephora is to discover the new beauty generation and work side by side with those talents destined to become the most desired brands of tomorrow. With The Next BIG Thing, we have selected the brands that, in our opinion, will soon conquer the most coveted space in beauty routines. We are thrilled to present this new proposal, which fully represents the future of beauty” declared Catherine Spindler, President SEPHORA Europe & Middle East.
Among the new brands available, you will be able to discover them from this month Glowery, a French-Korean skincare brand, and ONE/SIZE by Patrick Starrr. Also alongside the make-up brand Kosas and Summer Fridays.
Valentino is an icon seen by digital artists
Valentino Beauty reinterprets the iconic fragrance Born in Rome through a collaboration with seven digital artists. An initiative dedicated to digital creativity which, through videos or surprising illustrations, pays homage to the history of the fragrance, infusing the bottle with renewed creative energy.
The artists were able to enjoy full expressive freedom in bringing to life the goal of the collaboration: an interpretation that honored the peculiar identity of Born in Roma.
Who are the seven talents? Infiniteyay, Daily Splice, Xeocho, Chrissie Abbott, Andrew Knives, Maria Ines Gul, Simon Bailly. The seven digital works will be revealed on the Valentino Beauty Instagram account.

