The fashion department store Peek & Cloppenburg Düsseldorf has expanded its range to include sports collections. The program now includes performance and athleisure brands such as Adidas, Fabletics, Under Armour, Puma Hyrox, Aimn, New Balance, Salomon, Hoka and Varley. The sports range is offered online and in brick-and-mortar stores.
With the new sports offering, the fashion house wants to “consistently expand the Young Fashion Sports area and specifically target a young, active and fashion-savvy target group,” according to the company’s press release.
Almost at the same time, Fabletics also announced its launch at Peek & Cloppenburg Düsseldorf on LindkedIn. Daniel Klarkowski, VP Brand Communications & Partnerships at Fabletics, announced there that the US fitness and athleisure brand has now been able to gain an additional 119 doors in Germany, Austria and Eastern Europe through the collaboration with P&C.