The reinvention of Susana Giménez: a streaming diva

It’s been more than three years since Susana Gimenez He left his traditional weekly cycle on the open screen, not counting some specials in 2021 and 2022. However, he never ceases to be present. And not only that, but he knows adjust to the times that run so as not to lose validity.

From “Hello, Susana” in a daily version, going through a weekly format on Sundays, to sporadic specials, to finally turn fully to the platforms with “LOL: Last One Laughing Argentina”, a reality show of comedians. Susana is a chameleon and, despite the fact that at over 70 she prefers to spend more time resting than working, it is clear that she does not like to go out of style and she is not going to let anyone take her place.

MULTI PLATFORM

After a practically sabbatical in 2020 and with the move to Uruguay in the middle, Suzanne activated engines in the last two years not to be left behind. In 2021 he did the special with Wanda Nara and Mauro Icardi in Paris after “Wandagate” and in 2022 he presented another special with the Colombian

Sebastian Yatra. Each of the programs aired on Telefe, but had an extended version on Paramount+.

Then he did something unexpected, stepping out of the Paramount umbrella and returning to acting with a role on the series “Porn and ice cream”by Martín Piroyansky, for Prime Video, and now, he presents himself in a new challenge with “LOL” for the same platform.

“I am in streaming because it is modernity. It’s where I have to be. I agreed to do this, which was not my thing, because I felt that it is what has to be done today, ”said the host in an interview for The nation, acknowledging that he wanted to try a reality show “because today everyone talks about it.” In fact, since its premiere in Prime on March 17continues to be the most viewed content on the platform.

DELAYED RETURN

more than 30 years ago Susana is the undisputed figure of Telefesince she landed on the balls channel with her daily cycle “Hello, Susana” in 1992 and, like all diva, she wants to be pampered and pursued.

The driver is still hired by Paramount, the company that encompasses telefeand his return for 2023 was announced with great fanfare, although his return to open television remains unknown.

This summer, the managers of the multinational traveled to east point with proposals for her to return to the small screen. However, they did not find an innovative format that seduced her.

The most certain possibility, and with the approval of the diva, is to recover the classic “susanezca” proposal, with a guest lounge, skits and games. In the signal they hoped to have her on the air with her traditional program for the

second semester of the year, but the driver has already announced that she does not know if she will arrive because she has “other commitments and things to do.”

Those who know her assure that, on the one hand, it is difficult for her to settle in Argentina again to do a weekly format because she is very calm on her farm east pointand she would not feel comfortable returning in an election year, so crossed by political news.

Although Paramount is available to put the machinery in motion as soon as it decides, it is known that no one is essential and the channel continues to lead and bet on new figures, such as the case of Wanda Nara in the conduction of “Masterchef”. And if there is something that makes Susana’s platinum hair stand on end, it is being compared to Wanda. In fact, the same bootie had to deny a rumor that said she had been dyed dark so that the diva of the phones was the only lace on the signal.

In addition, there are other indications of harshness in the link with Telefe. It publicly transpired that Susana is a faithful viewer of “The eight steps of a million”, the question and answer program of Guido Kaczka from El Trece. Not only that, the driver declared that she does not look “Big Brother”the flagship program and success of the family channel.

Whether on open television, on streaming platforms, driving, acting for series or on stage, Susana knows that a diva is due to her audience. And she is not going to let anyone take away the place that she knew how to get based on charisma and work.

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