The Camp Nou could bear the surname Spotify

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Barça has been negotiating a global sponsorship agreement with Spotify for a couple of months, which would include not only the shirt (now occupied by Rakuten, whose commercial relationship expires on June 30) but would also affect the name of the Camp Nou, according to revealed Sònia Gelmà in the ‘Tot Costa’ program of Catalunya Ràdio.

It would be, if this pact with the Swedish online music company finally materializes, the first time that the Barça stadium bears a commercial surname, even before the works of the ‘Espai Barça’ are launched. The club, waiting to finalize it, hopes to obtain between 60 and 65 million euros per year for that triple commercial relationship with Spotify.

First on the front of the shirt, replacing Rakuten, and on the back of the training shirt, where it now appears Beko, the Turkish home appliance brand. And, of course, placing the commercial surname on the Camp Nou, something never seen in the history of the club since it was built in 1957.

The club wanted a long agreement, from a minimum of 15 years to a maximum of 30, but Spotify prefers a shorter agreement

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Barça had planned to sign a long-term agreement, with a minimum of 15 years and a maximum of 30, very common in this type of association. But Spotify is more in favor of signing for a shorter period, something that the Barça club would accept if that triple agreement with the Swedish multinational is closed.

The directive of Joan Laporta has been scouring the market for several months now to find new avenues of sponsorship after both Rakuten, which signed in 2016 with the board of Bartomeu reaching the maximum level of 55 million per year although in this last season, and due to the pandemic, it was reduced to 30, like Beko, whose last signing in 2018 guaranteed the club 19 million euros per year.



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