Etiket: marketing
Marketing and technology: entrance to the world of innovation
Innovative solutions for common problems. Technology has an increasing role in the market in general and in the business world in particular. That is why the irruption of NFTs (Non-Fungible…
Hard dossier on ‘governmentless’ Veenhuizen Boeit hijacks marketing discussion
The 200th anniversary of ‘prison village’ Veenhuizen should be a party, but the Entrepreneurs’ Circle Veenhuizen puts a bomb under those festivities with an extremely critical dossier. She states that…
Levi’s appoints new chief marketing officer
Kenny Mitchell is the new senior vice president and chief marketing officer (CMO) at denim specialist Levi’s. He will begin his new role June 5, Levi’s announced on Thursday. Mitchell…
Farfetch hires new marketing chief from Tiktok
Farfetch appoints Nick Tran as new Chief Marketing Officer. He will work for Farfetch in London, the luxury retailer announced on Thursday. Reporting to Edward Sabbagh, Farfetch’s Chief Marketplace Officer,…
Armedangels changes its marketing: “Sustainable products do not exist”
Armedangels takes a bold step as a fashion brand that has found success by offering more sustainable clothing. The Cologne label wants to be “radically honest” in its communication and…
Lanius appoints Meike Suer as Head of Marketing
Meike Suer is the new Head of Marketing at Cologne-based clothing retailer Lanius GmbH. The 41-year-old already took over the area of responsibility last autumn, and the “official handover” took…
How does inclusive marketing succeed?
It’s a topic that the fashion industry can no longer ignore: The demand for diversity and inclusion in fashion is increasing. Companies react to this with marketing strategies, but still…
Estela Rotmistrovsky, the Marketing Mentor that revolutionizes the Hispanic market in Miami
Estela Rotmistrovsky is a Marketing Mentor and Communication Strategies Specialist and is currently causing a stir in Miami with her innovative and responsible approach to marketing. Despite being born in…
Marketing stunt or real tears? Neymar loses one million euros at poker and goes viral
Lose one million euros. Then you’re bummed. Even if your name is Neymar and you earn a good salary at Paris Saint-Germain. During a night of poker, the Brazilian football…
Flemish ministers Peeters and Demir to New York for UN water conference: “Mainly a marketing stunt to polish up their blanks policy”, says Mieke Schauvliege | Interior
The Flemish Ministers of Environment and Mobility Zuhal Demir (N-VA) and Lydia Peeters (Open VLD) will travel to New York this week for the first water conference of the United…