Etiket: advertisers
How Criteo leverages AI and data to help advertisers improve their ad targeting
Customer knowledge is at the center of any commercial and digital marketing strategy. This is essential to reach its core target, personalize its actions and thus develop its activity. In…
Advertisers also oppose ban on gambling advertising | Inland
Minister of Justice Vincent Van Quickenborne (Open VLD) is working on a ban on advertising gambling. After the sports sector and the TV channels, the Association of Billboard Operators (AEA),…
Stellar, the tool that finally makes it possible to predict and measure the success of influencer campaigns, for advertisers and agencies
According to the Influencer Marketing Hub, the influencer marketing industry is expected to reach approximately $16.4 billion in 2022 and over 75% of advertisers intend to spend budget on influencer…
Will advertisers stop following you on Android? ‘When Google announces that something is data-friendly, alarm bells go off for me’
Statue Annabel Miedema That ad you see on your screen trying to entice you to click it? In the milliseconds prior to that showing, tech and advertising companies play a…