According to the Influencer Marketing Hub, the influencer marketing industry is expected to reach approximately $16.4 billion in 2022 and over 75% of advertisers intend to spend budget on influencer marketing this year.
Thus, it should be said that influence marketing has become, for several years now, one of the key levers of a successful marketing strategy. It is essential to equip yourself with the tools to exploit all the opportunities presented by influence marketing.
Thanks to Pulse, TikTok wants to do 50/50 with the biggest creators
Since its creation in 2015, Stellar, software provider and service provider in influencesupports agencies, advertisers, media and celebrity agents in the strategy, launch and measurement of their influencer campaigns.
Facilitate the daily life of marketing professionals for influencer campaigns
Stellar makes it easy to find influencers. Illustration: Stellar.
Stellar’s goals are to simplify the steps of influencer marketing, save you time, and help you improve your campaign performance and budget allocations.
Finding and selecting influencers is a real problem for the teams. You have to identify the right profiles on the right social network, and this work is tedious and repetitive. It wastes valuable time for marketers that could be spent on higher value tasks. Thanks to Stellar, you can identify and choose influencers who correspond to your brand universe, have the potential to make you achieve your objectives and allow you to reach your target audience. You can thus select profiles from an international catalog of more than 15 million influencers present in France but also internationally, or from your own network by importing an Excel list or from social networks thanks to to the Chrome Stellar extension.
With just a few clicks, you can access an in-depth analysis of influencer profiles and their content. For each influencer, you have access to a complete view of:
- The latest content published on their social networks;
- The profile of their audiences (demographic, geographical profiles, etc.);
- Detection of fake subscribers;
- The theme of their content;
- Their affinity brands and influencers;
- Their last paid or unpaid partnerships;
- Their rates and potential EMV per post.
The management of influence campaigns can quickly become complex and time-consuming: you have to contact influencers, negotiate their remuneration, brief them on the content, plan publications, etc.
Advertiser or agency, Stellar, software provider and service provider in influence has thought of everything so that you can directly manage your campaigns. The platform then includes:
- Preparing and sending influencer briefs;
- Validation of profiles internally or with an external client via sharing;
- Management of relations and shipments of products and gifts;
- Contact by e-mail.
Anticipate your results and measure your actual performance with Stellar
Stellar makes it easy to track ongoing campaigns. Illustration: Stellar.
Stellar’s project management module gives you pricing estimates for each of your influencers, as well as the results and earned media value (EMV) of their posts. Thus, you can anticipate the fallout of your influencer marketing campaigns.
Once the campaign is launched, you can measure the actual performance and the ROI of your actions. Complete reports are generated automatically and can even be enriched manually (eg adding campaign budget) in order to obtain the most complete overview and by influencer.
You then access a monitoring of published content and a follow-up of key KPIs: reach, engagement, CPC, CPM, EMV, etc. by campaign, by influencer and by social network.
The Stellar solution aims to democratize influencer marketing by facilitating the analysis, management and monitoring of influencers and campaigns. For this reason, the Stellar offer is completely flexible and non-binding. Stellar is the only platform on the market offering both freemium access to test key features for free, a monthly plan without commitment, the possibility to choose the number of modules and to combine several users and accounts for large groups in order to fully control your needs and your budget.
The Stellar solution adapts to you. Request a demo to learn more:
The Stellar platform makes it possible to automate the major daily tasks of influencer professionals and not to be overwhelmed by the analysis and management of their influencers and campaigns. Thus, each professional can devote himself to more strategic activities.
Collaborating with companies like Nintendo, Dyson, L’Oréal or Disney, Stellar, software provider and service provider in influence relies on the perfect alliance of a passionate data and development team with the field experience of the service delivery teams.