The German sporting goods provider Puma SE and the Italian automobile manufacturer Ferrari NV have extended and expanded their collaboration for several years. As part of the new agreement with Scuderia Ferrari, Puma will “be even more visible as a premium partner from next year,” the company announced on Sunday.
In addition, Puma will “remain a licensing partner for Ferrari brand products” in the coming years and will continue to “equip the Italian Formula 1 team with team and racing clothing”. A corresponding partnership has existed for several years.
Puma CEO Arne Freundt praised the collaboration: “Since 2005, our ambition has been to be the best partner for Scuderia Ferrari,” he explained in a statement. “Over the past decades we have achieved many successes together and celebrated the passion for Ferrari with the millions of Tifosi around the world. I am very pleased that we will deepen our partnership by not only extending the collaboration but also increasing its scope.”