“It makes us very happy. We started Gelatina with very little, we grew a lot and that gives us a lot of pride. We share the shortlist with excellent programs. It gives me special joy to beat Carajo, which of the channels financed with the reserved funds of the SIDE is my favorite. Thank you,” was the speech that Pedro Rosemblat he pronounced from the stage when obtaining the Martín Fierro Award for Best Political Program streaming for the “Industria Nacional” cycle on the Gelatina platform.
The first installment of the Martín Fierro awards dedicated to streaming channels was held this Sunday at the Convention Center of the City of Buenos Aires, in a ceremony organized by APTRA that formally marked the incorporation of the digital universe to the historic awards scheme for Argentine radio and television. The gala was hosted by Damián Betular and Paula Chaves and was broadcast live on Olga together with Telefe, in an explicit attempt to shield traditional and native audiences in the same broadcast.
In parallel to the ceremony, the old rivalry between the two most recognized political platforms was installed on the red carpet and on networks: Gelatina and Carajo, two streaming projects that, although they share a format and a young audience, are located in opposing political positions and are perceived by the sector as antagonistic ends of the digital spectrum. The medium created by Rosemblat, with a marked Peronist-Kirchnerist orientation, perceives itself as “an independent medium, supported by those who believe in what we do” and presents itself as a communication space “with a popular political position”, based on community financing and subscriptions.
Carajo, for its part, is read as a platform with a libertarian and right-wing ideological profile, with programs that mix entertainment and militancy and with figures who do not hide their harmony with the presidential space and the new right. The most notable of the streaming cycles is “The Mass”hosted by the renowned tweeter Daniel “Fat Dan” Parisini. This editorial bias was reflected both in its line of content and in the guests it brings to its broadcasts, and fueled the crossover with Gelatina. However, the counterpoint was not only of style but also of agenda, and at the ceremony both channels sought to increase the rivalry before the audiences.
The business structure behind Carajo has Augusto Marini as the main investor. Through the Cale Group holding company, he was identified as a financier and majority shareholder who injected capital for the creation and expansion of the project; Its link with partners like Parisini has also been highlighted in reports that describe the channel as a product designed to scale like-minded audiences. While Gelatina publishes on its own site its commitment to a partner and membership model, the libertarian platform appears financed by a business group that combines investments in health, energy, transportation and media.
On the other hand, the night left several surprises: the Martín Fierro de Oro went to the Conicet signal for its broadcast “Fondo de mar”, an award that many attendees described as a gesture towards productions of a scientific nature and of public interest. Another recognition went to communities driven by digital audiences, such as the case of Luzu TV, which won the awards voted by the public in the Best Community and Best Clip categories.
The first edition of Martín Fierro to streaming channels ultimately left a double reading: on the one hand, it institutionalized a new category within the APTRA ecosystem and recognized digital productions as diverse as the scientific ones from Conicet and mass programs. But, by far, the most spicy thing was in the evident politicization of the Argentine streaming field, with Gelatina and Carajo as the main references.
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