This year, the Italian luxury fashion house Giorgio Armani is once again stopping off at some of the most beautiful summer destinations in the world with its Mare line. The trip began in Porto Cervo from May 26th to 30th. The occasion was the fifth edition of the Giorgio Armani Superyacht Regatta, a prestigious competition organized by the Yacht Club Costa Smeralda (YCCS). The personalized Giorgio Armani Mare boat, ‘Sørvind by Giorgio Armani’, took part in the regatta for the second time as a tribute to the title sponsor. On Piazza Azzurra, in front of the YCCS, a pop-up store offered visitors the opportunity to discover the summer world of Giorgio Armani.
On May 30, the tour reached Cannes, taking over the terrace of Armani/Caffè. We then continued to Bagni Roberto in Forte dei Marmi and ended in Mykonos. The first Giorgio Armani boutique in Greece opened there on May 28th. The new boutique overlooking the iconic Psarou Beach is located in Nammos Village. It is one of the most exclusive international addresses for luxury shopping, fashion and lifestyle. The sophisticated, tactile concept combines surfaces of warm-toned carved wood, woven coconut elements and details inspired by the island’s natural environment.
The rooms are defined by the now characteristic tropical palm tree motifs in gray and turquoise tones. These contrast with the warm tones of the wooden floor. This distinctive visual identity has become a recognizable hallmark of the Tour season after season.
The Giorgio Armani Mare 2026 collection features fluid silhouettes and weightless materials. This creates versatile pieces that accompany every moment of vacation and relaxation with ease and elegance. The fresh, summery color palette ranges from light blue tones to neutral shades, with coral pink tones for women’s fashion. In men’s fashion, natural tones predominate, accentuated with touches of lavender and hydrangea.
The range is completed by the Giorgio Armani Vela men’s line. It is made from technical materials and decorated in elegant shades reminiscent of sand and sea blue. The collection is available in selected boutiques worldwide and online.
The campaign was photographed at Villa Cimbrone in Ravello. This is an exceptional place with historic charm. Through his atmosphere, which hovers between lightness and elegance, he tells the story of the collection in realistic, cinematic images.
A new addition to the Giorgio Armani Mare collection is a line of T-shirts inspired by past and current Tour destinations. These include locations long associated with Armani’s summer imagery: Forte dei Marmi; Pantelleria; Saint Tropez; Capri; the Hamptons; Ibiza; Mykonos and Porto Cervo.
In 2023, the Armani Group in Porto Cervo launched its collaboration with the non-profit One Ocean Foundation. She supports the ‘Blue Forest’ project, which is dedicated to ocean conservation and the restoration and protection of underwater forests. The initiative focuses in particular on Posidonia oceanica, a marine plant native to the Mediterranean that has exceptional ecological value.
This collaboration is in line with the Armani Group’s sustainability strategy and the United Nations Sustainable Development Goals. It is part of a broader plan of initiatives dedicated to the regeneration and protection of ecosystems, biodiversity and protected species.
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