What do Matthew McConaughey and Charli XCX have to do with each other? For a commercial for the Super Bowl, you are now doing a thing together. The result is quite an insanity with even higher celebrity quota.
Everything a great conspiracy?
“It was an excellent year for the National Football League – or should I say, the National Food Ball League?” McConaughey heralds the commercial with the sentence. It can be seen in a meeting room in the middle of a conference. A happy, mischievous Jingle begins, the conspiracy theory is explained. Because the Uber-Eats spot is about the idea that American football is not real, but a massive conspiracy to make people hungry. McConaughey plays the “inventor” of sport and leads in the clip via the displayed reviews through the history of the designed story and some well -known faces appear …
The celebrities are all at the start
In addition to guest appearances by Greta Gerwig, Kevin Bacon, Sean Evans and Martha Stewart, the hyperpop princess also appears par excellence: Charli XCX.
McConaughey goes through during the 97 seconds that the spot lasts, the supposedly most important moments of its own football story-from the development of the nickname “Pigskin” (pork gestoma), as you call a football, to the foundation of the American football team Buffalo Bills With a plate of Buffalo Wings.
After the wild time jumps, you finally end up in the present. You can see McConaughey, he talks about the current Super Bowl. He thinks that the conspiracy no longer has to hide, indicates that the half -time show “is presented by an apple”, an allusion to Charli XCX of the same name “Apple” fried from her album published in 2024. The camera swings to the musician, she grows into a green apple with relish. Martha Stewart sits next to her, who jokingly finds that this year’s arena, called Caesar’s superdome, was named after a salad. Laughing follows in the round.
In the last cut you can see Greta Gerwig, who apparently is in conversation with McConaughey to make a film about football theory. However, the “Barbie” director does not seem to be convinced at all and says to the actor: “Nobody believes that football is just a conspiracy to sell food.”
See all the madness here:
Matthew McConaughey can do everything?
Compared to “The Hollywood Reporter”, Uber’s marketing chief, Georgie Jeffreys: “We needed someone who brings the idea of a rather crazy conspiracy to be really well, but is also somehow part of the NFL world. And Matthew McConaughey was perfect for that. He is an NFL fanatic, he fits very well with this eccentric idea that football is actually a crazy conspiracy that only serves to make yourself hungry. “
More about the Super Bowl 2025
The Super Bowl 2025 will be held from Sunday to Monday, February 10, 2025 (CET), in the Caesar’s Superdome in New Orleans.
In the Super Bowl, the Kansas City Chiefs meet the Philadelphia Eagles. For the City Chiefs, it’s about getting the third title in a row.
RTL broadcasts from the event from 23:15. If you prefer to hear the US original comments, you can do this on the streaming provider DAZN, which transfers in both German and in the English original.
The Halftime Show, in which sizes of the international music scene occur annually, is contested by rap superstar Kendrick Lamar this year. For him it is not the first appearance on the mega event: as early as 2022, he was a guest star of Dr. Dre on, who, together with many prominent colleagues, musically refined the Super Bowl Halftimehow.