NThe recent series by Apple TV+ Your Friends & Neighborsthe character played by Jon Hamm suddenly thief inside the luxurious homes of his friends entrepreneurs and magicians of finance. In addition to limited edition watches and diamond necklace, the former manager of a speculative fund tries to get his hands on another Well refuge considered a safe investment. Given the priceone Hermès Birkin bag represents today more than ever one status symbol difficult to achieve.
The It bags of the legendary French maison, in fact, embody the Non Plus Ultra from the wealth contemporary (and of a certain idea of elegance). Accessories like the KellyFurthermore, the symbol par excellence of an exclusivity really reserved very few. Yes, because it is not enough to enter a Hermès boutique in order to even be able to see, let alone buy, one of his most loved and admired creations. The price of a Hermès Birkin bag, therefore, hides A long -standing relationship Between the fashion house and the end customer, as well as an equally extensive list of previous purchases.
The rules of the game
Unlike other products, such as shoes, clothing or scarves, Purchase of a Hermès bag requires a particular procedure. The so -called Bags sharethe most sought -after and famous models, such as Birkin or Kelly, are “offered” only to more faithful and loyal customers (another way to say “spending”). The possibility of buying an accessory of this caliber signed by the famous fashion house is somehow a “reward“Only granted to consumers deemed truly in line with the spirit of the brand. Strictly handmade by highly prepared craftsmen, the Hermès bags are wrapped in a blanket of impenetrable exclusivity, dictated by a production of far less than the demands of the market.
Hermès Birkin is one of the best known and refined bags in the world (Photo by Jeremy Moeller/Getty Images)
Hermès Birkin bag price: the Holy Grail of the IT Bags
To grab a bag of the Maison founded in 1837 It is necessary to play according to the rules of theHermès Game. In practice this translates with being seen often (and with the portfolio open) in boutiquewhere it will be crucial to make a good relationship with a sales assistant. THE Sales AssistantIn fact, they are encouraged to build a solid relationship with the customer, through appointments, chats and calls. They are also the ones who play a fundamental role in the long journey that leads to the purchase of a bag, because they act as a link between the consumer and the fashion house.
Hermès signed bags remain among the most exclusive products of the luxury market (Photo by Daniel Zuchnik/Getty Images)
Once you arrive in the boutique, then, what it is advisable to buy to get noticed and be taken into consideration as lucky recipients of a birkin? According to many, Hermès does not tend to reward consumers who focus on the most mainstream and “basic” items, such as sandals Oranthe colored bracelets or the belts with a logod closure. There amounttherefore, must go hand in hand with a certain quality. Who focuses on clothing Ready to wearon precious jewels and on furniture objects, however, it will appear in a better light.
According to the magazine reports Fortuneto “qualify” for one Bag share It will be necessary A spending ratio 1 to 1. To buy a 12 thousand dollar bag, for example, you must have already spent the same sum in other Hermès products. There patience He plays another leading role: a customer awaits one or two years before hearing about Birkin and Kelly.
In the name of exclusivity
Although they no longer exist the discussed waiting listsbuying a Hermès bag is still a rather long -standing deal. Each boutique, in fact, can count on one stock Very limited, both in terms of quantities and materials and color of the bags. When reaching the fateful moment of the “offer” of an IT BAG, the accessory is not always the required or for which a certain preference had expressed itself. Deciding not to buy Birkin or Kelly proposed is a fact of which the maison will take into account, passing even more time before the next offer.
It is somewhat spontaneous to ask what is hidden behind this complex Hermès policy. Although many of the most famous bags of the maison are now in the version second-handbuying a new one means joining a club Very exclusive. An belonging that hides one fidelity absoluteof spending and aesthetics, which identifies a small and recognizable group.
Only the highest and most wealthy band of the fashion audience can now afford a Hermès bag.
I woman © RESERVED REPRODUCTION