Ferdinand Krottenthaler takes over the management of Schöffel Austria GmbH.
The Bavarian outdoor brand announced in early May that he will take up his new position on June 1st. In addition to the Austrian market, Krottenthaler is also responsible for the Schöffel business in Italy. He succeeds Jürgen Nairz, who is leaving the company after twelve years.
The 48-year-old was previously active at the sports goods retailer Adidas in Herzogenaurach as a business partner DACH for Adidas and Reebok. From 2006 to 2014 he was also sales manager for Austria for Adidas.
“We are pleased to have found a proven expert for our important business in Austria and Italy in Ferdinand Krottenthaler, who will successfully continue the transformation of the brand in the markets,” said Stefan Merkt, CEO of Schöffel Sport. “His diverse experience in the sports sector and his good network in the local market will help Schöffel to maintain and expand its strong sales position locally and to further drive the high-quality specialist retail strategy.”