Will Roel Maalderink, the satirical nephew of Arjen Lubach, soon also go to RTL? Mediaciticus Victor Vlam thinks he has little chance. According to him it is not lucrative enough …
The programs of Arjen Lubach and Roel Maalderink are made by the same producer, so according to critics it was quite transparent that Roel was joining Arjen last Wednesday to complain about the cut -back of his program Plakshot. Can Arjen not do a nice word for Roel with his rich RTL boss Peter van der Vorst?
Unansque
Mediaciticus Victor Vlam thinks it is not promising. “That is possible in itself. But I don’t think RTL wants to set up an expensive production for a small number of viewers,” he says X.
According to him, it is also ‘bizarre’ that Roel was allowed to complain to Lubach for almost ten minutes. “His argument is not correct either. Not only did he have low viewing figures. It also scored moderately online. Only three YouTube videos on the Plakshot channel have more than 100,000 views.”
Scoring on Tiktok
Surely the Roel movies score very well on Tiktok? “That is disappointing. Tiktok and Insta serve viewers of movies without asking for them and counting it as ‘view’ if you keep looking for three seconds (Insta) or immediately (Tiktok). Even if you have your sound out. That ensures inflation. Incomparably with TV viewing figures.”
Moreover, you do not need the VPRO if you want to make videos for Tiktok, says Victor. It just doesn’t score well enough, he says. “And the VPRO thought so, otherwise they would not have taken it off the screen.”
‘This is really weird’
TV authority Tina Nijkamp also points to the low viewing figures. How Plakshot scores on NPO 3? “Well, just not so good unfortunately. It noted 122,000 viewers yesterday and only 3.3 percent market share in the commercial target group 25 to 54 years,” she writes on her analysis channel. “It is also the worst scoring program of NPO 3 on Primetime.”
She also finds it strange that Roel got so much space at Arjen. “They have the same producer, so this was just a commercial to find another transmitter for slice shot. It is really very sad, but Plakshot just had too few viewers and it wasn’t a hype online either. Even without cuts this was probably stopped because quite expensive.”
Million euros
Why Roel was put down at Lubach? Because the producer sees a lot of income loss, Tina continues on her analysis canal. “Annoying for Human Factor that they are now going to miss around 8 tons to 1 million euros in turnover, but this commercial ???? does not suit Lubach?”
She concludes: “The producer should not have allowed this. Too much we at WC Duck.”