Amazon confirmed on Tuesday that it is partnering with Snapchat parent company Snap to allow users of the short messaging service to shop from the online retail giant without leaving the app.
Snap shares rose more than seven percent following the news, ending the official trading day at $12.15 per share.
“For the first time, customers will be able to shop on Amazon through Snapchat ads and checkout without leaving the social media app,” a spokesperson for the online retail platform said in response to an AFP query. “Customers in the United States will see real-time pricing, Prime eligibility, delivery estimates and product details on select Amazon product ads in Snapchat as part of the new experience.”
In-app shopping will be available for select products advertised on Snapchat and sold on Amazon, the spokesperson added. According to Amazon, users will be able to connect their Snapchat and Amazon accounts to take advantage of the in-app shopping feature.
Cooperation will continue
Snap and Amazon unveiled a collaboration last year that allowed Snapchat users to try on glasses using augmented reality (AR) and then buy the glasses they liked on Amazon.
Snap said at the time that about 363 million people use Snapchat daily.
“With the combined innovation and technology of Snap and Amazon, we are bringing exciting and fun new try-on experiences to hundreds of millions of Snapchatters,” Ben Schwerin, senior vice president of partnerships at Snap, said at the time. “AR glasses are just the first step in our partnership .”
The Southern California-based company, known for its temporary, photo-based messages, has been working to increase the platform’s revenue. Snap makes its money from digital advertising and competes with Internet giants Google and Meta.
No further information was available on whether or how much Snap receives from Amazon shopping transactions made through its app.(AFP)
This translated and edited post previously appeared on FashionUnited.com