Bizarrap is based on antimarketing. Your success doesn’t come from big actions, but from the bottom up. Your market is built with each session, ”he explained to Billboard Federico LauriaPresident of Dale Play Records. “Our first success was with Nicki Nicole in 2019. She was the first woman to record with him, and that session went to number 1 in several countries, and then we realized what could happen.
From that moment we began to develop a plan with more promotion and planning, but maintaining the organic spirit of the sessions. All those sessions were filmed at his house in the bedroom at his parents’ house. Now that we have to film in other countries, we try to replicate that vibe of being in a bedroom at home,” Lauría explains.
“Promotion starts at your instagram and then multiply via Twitch and TikTok. Bizarrap started in Youtube, where I uploaded the sessions, but from Dale Play they sought to install it on other platforms such as Spotify and Apple”, who helped “Biza” to conquer the world leads the way.
by RN
