The future CEO of the Danish jewelry manufacturer Pandora A/S is taking office earlier than planned. Berta de Pablos-Barbier, currently the company’s Chief Marketing Officer (CMO), will assume her new position on January 1, 2026. The move was originally scheduled for March.
Pandora justified the early leadership change in a statement published on Monday with a “smooth” transition. Acting CEO and President Alexander Lacik announced his resignation in September after spending seven years with the company.
In a statement, Supervisory Board Chairman Peter Ruzicka was satisfied that the jewelry supplier was able to complete the change in management earlier than planned. “We look forward to the next phase of growth under Berta’s leadership,” he added.
De Pablos-Barbier said her “immediate focus” will be on “managing the current market turmoil while unlocking untapped opportunities as a fully-fledged jewelry brand and driving long-term growth.”
Succeeding de Pablos-Barbier will be Jennie Farmer, currently senior vice president of brand experience and channels at Pandora. Farmer will take over the CMO position on January 1st. She announced that she would “drive bold, creative marketing that appeals to consumers across all segments and channels.”
Farmer joined Pandora in January 2025. She previously held various leadership positions at companies such as The Office Group, OKA, De Beers Group and LVMH Estates & Wines.
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