Baby boomers and pre-war generations hardly participate in Black Friday. A large majority of older people believe that Black Friday leads to overconsumption and that the shopping spree has a negative impact on the environment and society. “The phenomenon is mainly driven by digitalization and young people who search for deals on their phones.”
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Black Friday completely ignores this group: ‘Shops that target them should no longer participate’
Bytaketonews
Nov 24, 2025