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The tour and ticket giant Live Nation has made a surprising finding in a specially designed study: many people apparently prefer live music to sexual pleasure.
The company published its results from the global survey in November “Living for Live”and the timing couldn’t be more delicate. While fans around the world complain about skyrocketing ticket prices, Live Nation wants to show that the desire for concerts remains unbroken.
According to “Business Insider”, the average price for a ticket to one of the 100 biggest tours of 2024 is around 117 euros. Five years ago it was 83 euros!
The anger over Ticketmaster, which also belongs to Live Nation, has even brought the US trade regulator into action.
And yet the industry giant can now claim that for many fans, live events bring greater satisfaction than…sex.
According to the Live Nation study, 70 percent of those surveyed would prefer to attend a concert by their favorite artist, while only 30 percent would prefer sex. Around 40,000 people between the ages of 18 and 54 from 15 countries were surveyed.
What does Live Nation’s study really say?
The survey does not provide a clear answer, but suggests that the communal experience, i.e. the emotional intensity and uniqueness of a concert, has a demonstrably stronger emotional impact for many people than physical intimacy.
In addition, Live Nation conducted a second, smaller study with over 1,000 particularly active social media users in eight countries. That here in public Feeds are less likely to report nighttime intimate experiences and much more likely to be reporting on events with other people, but that shouldn’t come as a surprise to anyone.
If you had to choose, then…
What if you could only get one form of entertainment for a lifetime? Live Nation also asked this in its survey.
39 percent of participants chose “live music,” followed by “movies in the cinema” (17 percent) and “professional sporting events” (14 percent).
The result shows that for many people, concerts are more than just entertainment. They are a kind of collective ritual, a moment in which people can forget themselves. Maybe even more than they do in bed (together).