Danish brand Samsøe Samsøe presents its Pre-Spring 2026 collection with the ‘Perception’ campaign. It celebrates community, creativity and the individual perspectives that shape our world. The campaign was photographed in Paris by Vitali Gelwich. It brings together a group of forward-thinking visionaries whose work includes music, photography, journalism, styling and art direction. Each of them shapes contemporary culture from their own creative perspective.
DJ Kim Turnbull embodies the energy and playfulness of the season. Photographer Goldie Williams Vericain captures the city from a deeply personal and emotional perspective. Multi-creative TJ Sawyerr, whose work spans both journalism and art direction, and stylist and fashion producer Jenn Abey bring their distinctive perspectives. They represent the thoughtful precision and creative depth that characterize the campaign.
At the center of the imagery is the idea of perception. Close-up shots of each talent’s eyes highlight the unique, personal experience each individual has of the world. This examination of perspectives continues in the campaign’s moving images. In a specially produced video, each talent reflects on what emotions the color blue evokes in them.
Kim Turnbull describes it as electric and rhythmic – an echo of the pulse of music and nightlife. Goldie Williams Vericain speaks of the duality of happiness and sadness and emphasizes the emotional resonance. TJ Sawyerr and Jenn Abey add further nuance by tying their reflections to personal preferences and creative sources of inspiration.
Just as perception can change from one moment to the next, the Pre-Spring 2026 collection also changes. She strikes a balance between festive wear and the warmth of winter essentials. Kim wears the season’s partywear-inspired pieces that emphasize the collection’s signature energy and joie de vivre. Goldie and Jenn present the most important outerwear pieces: coats made from Manteco®’s MWool® that combine elegance and functionality. The striking Samedda faux fur bomber jacket adds structure and boldness to the wardrobe. High-quality essentials and versatile layering options run throughout the collection, allowing each piece to be tailored to different occasions, moods and styles.
By focusing on the individual in the context of community, ‘Perception’ reflects Samsøe Samsøe’s ongoing dialogue with the creatives who shape the brand’s identity. Through photography, styling and moving images, she illuminates the connection between personal vision and shared experience. It shows how community influences, expands and enriches perception. Ultimately, the campaign invites viewers to think about how their own perspective shapes the world around them. A moment, a look or a color becomes something intimate and at the same time universally understandable.
About the talents
Kim Turnbull
London-raised, versatile creative Kim Turnbull is an international DJ and model. She is known for her genre-bending sets, ranging from hip-hop and Afrobeats to Amapiano and electronic music. In the last five years she has performed in Europe, Africa, the USA and Asia – at festivals, clubs and cultural events. She is highly regarded on the global music scene for her dynamic style and cultural versatility.
Tj Sawyerr
London-born creative TJ Sawyerr combines cultural storytelling, image making and creative direction with a focus on Black narratives and collaborative projects. His work draws from his South African, Ghanaian-American and British-Caribbean heritage. It reflects a deep cultural awareness and strong editorial sensibility, making him an emerging voice in contemporary global creative culture.
Jenn Abey
Paris-based stylist and influencer Jenn Abey brings a layered cultural perspective to modern fashion. Since beginning her styling career in 2023, she has collaborated with leading musicians, renowned fashion publications and luxury houses. Her work at the intersection of culture, identity and storytelling positions her as a distinctive visual author who shapes the aesthetics of her generation.
Goldie Williams Vericain
Goldie Williams Vericain is a contemporary image maker with roots in street photography. Since 2013 he has been devoting himself to topics such as fashion, design, architecture, sport and film and developing projects that reflect his personal and professional development. His work captures the spirit of modern life through an unmistakably creative lens.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]