Online fashion retailer Yoox Net-a-Porter has launched a new “Yooxygen project” with the theme of upcycling. Under the name ‘Rethink With <3', the project was created as a collaboration between Yoox and designers and actors from the international fashion world.
On the Yoox website and there under the sustainable fashion section Yooxygen, customers can discover fashion made from materials that would otherwise have been thrown away. The first collaboration bears the signature of Caterina Gatta X Yoox. The Italian fashion designer is known for her fresh, ironic and yet mature style and has designed an exclusive collection for Yoox. It includes tops and skirts.
Rethink with <3 corresponds to the goal of a "circular culture", which is laid down in Yoox Net-A-Porter's Infinity Sustainability Strategy 2030 and aims to increase the proportion of sustainable products on the market. Yoox Net-A-Porter's "circular culture" wants to encourage customers to also purchase and use luxury products in a circular model.