which ones to choose to create an atmosphere – iO Donna

R.omantiche, with suffused light, dispensers with full hands of warmth and atmosphere, with an intoxicating aroma and, only some, with that delicate crackle that immediately makes you think of the fireplace. Candles have now become an inevitable detail in every home and Valentine’s Day is perhaps the ideal time to take them out and turn them all on. Whether in the living room, in the bathroom, in the bedroom …

Valentine’s Day and candles, to ignite desire and more

More and more people love candles, it is a fact. According to in fact Grand View Researcha company that deals with consumer research in 25 countries around the world, in 2020, the candle market was $ 533 million globallymarking an increase of 3.3%.

The record for candle consumption is in Denmark: it has been calculated that each Dane burns about 6kg per year of unscented wax, which is essential to create the hygge atmosphere for which they are so famous.

It is therefore a very flourishing market that of bougie: it is no coincidence that all beauty or fashion brands have their own line of candles and that in the last two years new start-ups and small brands specialized in their production have also been founded.

In homes, many more have been ignited, once again thanks to the pandemic which forced him to spend much more time in his own, helping to warm the atmosphere. But candles have also become must-haves in hotels, restaurants and of course in spas. In short, behind this small burning flame they hide feelings of well-being, welcome and hospitality, of that “feeling good” that is much sought after in recent times.

The most romantic notes for Valentine’s Day

That the sense of smell is perhaps the most developed sense is a well-known thing: smells are memory and that’s where they act, stimulating the hypothalamus and pituitary gland to trigger a series of chain reactionsbetween memories and sensations.

For this reason, for what is the most romantic day of the year, choosing the most romantic olfactory notes to release into the air can be the right move.

Even because there are notes that “ignite” the senses and the imagination. For example tuberose, cinnamon, vanilla and, unexpectedly, bergamot. Not to mention the inevitable rose, an eternal symbol of love but also a foretaste of spring to come.

On the other hand, the oriental olfactory notes are perfect for a more disturbing and mysterious atmospherein particular amber, musk, oud, the spicy notes of peppers, from pink to black, and in general all the spices, up to vetiver that “light up” the atmosphere.

From the wick to the crackle of the fireplace, how to use candles

It sounds trivial, but it isn’t. It is mistakenly thought that it is enough to light only the wick and that’s it. This is not quite the case. At the first start up, the candle must remain lit until the entire surface has melted; otherwise what is known in the jargon as “tunneling” occurs, ie the wick sinks into the wax no longer allowing it to be lit.

Furthermore, in the case of cotton wicks, before lighting it is always necessary to cut a few millimeters so as to guarantee a “straight” flame and perfectly in the center, in order to avoid burning the glass.

If you are looking for the fireplace effect instead, the candles must have a wooden wick while if you take the larger ones they must have more wicks so as to ensure greater atmosphere and above all a more uniform consumption of the wax.

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