In its annual report entitled “State of Mobile 2022”, App Annie looks at the results of the app market in 2021. The market had exploded the previous year due to Covid-19, it continues to grow on the vast majority of statistics taken into account, in France or abroad. global scale.
A constantly evolving market on a global scale
In 2021, nearly $170 billion was spent on the various stores offering applications, an increase of 25% in one year. Smartphone users have downloaded more than 230 billion new apps, 5% more than in 2020. On average, people use their Android smartphones for 4 hours 48 hours a day, a 30% increase compared to to 2019.
China: the video game sector loses thousands of companies
Global figures for the smartphone and mobile application market in 2021. Screenshot: App Annie
For the first time, the number of mobile applications generating more than 100 million dollars per year exceeded the threshold of 200. There are 174 games and 59 mobile applications which generate at least this sum, and 13 of them even exceed the billion dollars. With 98 billion unique downloads, China is far ahead of India (26.7 billion) and the United States (12.2 billion). France is far behind, with 2.07 billion downloads, 75 million less than in 2020.
In 2021, the most downloaded application is TikTok across the world, although in the fourth quarter of 2021, Instagram took the lead to everyone’s surprise.
What observation for France in 2021?
Despite the fact that the number of downloads fell slightly in France in 2021, other figures are on the rise. With 3 hours 36 spent on their telephone daily, the French occupy the fifteenth position in the world. They thus spent more time on their mobile than in 2019 (2 hours 42) and 2020 (3 hours 06), an increase consistent with those of other nations. Between the first quarter of 2018 and the last quarter of 2021, the number of hours spent by the French per quarter on applications has simply doubled, going from 85 million hours overall to 170 million hours.
The two peaks of the second and fourth quarters of 2020 (related to the first two lockdowns) were exceeded by the fourth quarter of 2021. Screenshot: App Annie.
In France, the most downloaded application in 2021 is TousAntiCovid, ahead of WhatsApp and TikTok. Among those that are most used, we find Deezer in first place, followed by Disney + and the dating application Tinder. Meta remains in front for the number of active users since WhatsApp, Facebook, Messenger and Instagram constitute the top 4 of the French ranking.