News item | 27-01-2022 | 17:48
The public campaign for getting the booster vaccination was expanded this week. Through a TV spot, an advertising campaign on the street and a campaign via online videos, social media and online banners, attention is once again drawn to the booster vaccination. In the TV commercial and online videos, doctors and experts explain the importance of the booster shot and point out the possibility of getting the shot without an appointment.
From the start of the booster operation, a public campaign has been launched to call on people to get their booster shot. Recent research has shown that people still have questions about the usefulness and necessity of the booster shot. In addition, it emerged that this group has the most confidence in information from doctors and experts in relevant fields. That is why specialists such as an internist, immunologist, general practitioner and gynaecologist talk about the importance of the booster vaccination.
In addition to the TV spot, an outdoor advertising campaign with bus shelters and digital objects has also been launched throughout the country. The focus of this campaign is calling on and activating people to get the booster shot, even without an appointment. In order to reach the widest possible audience, there is also a radio commercial on national channels and online radio. Advertisements have also previously been placed in newspapers, free local papers, online and on social media
Specific target groups
In addition to the new campaigns, the existing campaigns for specific target groups will also continue to exist. By means of information meetings in their own environment, folders and posters in 11 languages, a Steffie module and information material via waiting room screens, everything is done to reach everyone.
All means of communication lead people to the website and the telephone number where an appointment can be made immediately, to prikkenwithoutappointment.nl for free walk-in locations or to web pages where all information about the booster and vaccinations can be found.