Urban Outfitters is expanding its range and launching a sportswear line for women from its own brand Iets Frans. The line was launched across Europe on Friday with 40 styles.
The new line differs from Iets Frans through the use of functional fabrics and an athletic design, the US retail group said on Sunday. The styles include tops, long sleeves, shorts, leggings and one-piece suits. The collection features monochromatic styles in muted tones like blue and khaki, as well as brightly colored geometric patterns. According to the company, only recycled polyester and nylon are used for the looks of the line. The materials have good moisture regulation and anti-odor technology.
Iets Frans was launched as a private label in 2020. With the new Iets Frans line, the company wants to transfer the streetwear vibe of its own brand to sportswear. The looks are featured in a campaign featuring British 1500m sprinter Revée Walcott-Nolan, who competed in the 2021 Tokyo Olympics.
The line is now available online and in stationary stores. The items are priced between 32 euros for sports tops and 59 euros for leggings.