While most tech giants are already fighting a merciless battle in the race for the metaverse, it seems that Apple voluntarily prefers not to take part. Several sources specify in particular that his future mixed reality headset is clearly not designed for the metaverse. The objective is not to flee the real.
Apple doesn’t have the same vision as Meta about the metaverse
This is becoming clearer. Apple should (finally) unveil its mixed reality headset at WWDC in June 2022. The official release could be announced for the end of 2022. However and against all expectations, it seems that Apple do not design this helmet so that it can be used as part of the metaverse. This is not Apple’s goal according to Mark Gurman, reporter at Bloomberg and Apple’s reliable analyst. According to him, “The idea of a completely virtual world where users can escape, as they will be able to do with the platforms envisaged for the future by Meta, is out of the question for Apple”.
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Apple doesn’t want to cut its users off from the real world. This mixed reality headset would not have been designed to be used in the metaverse universe, but as a device that will serve “At phases of play, communication or consumption of content”. Anyway, the apple brand does not want its helmet to be worn ” all day long “. A totally different approach with that of Meta, which would rather consist in making us spend as much time as possible in the virtual world.
The apple brand relies on augmented reality
The Cupertino company is above all a “Seller of products, applications and services”. This also explains why Apple does not necessarily seek to to spend the lives of its users in a virtual world. A policy, sometimes considered hypocritical, which joins Apple’s desire to make us spend less time in front of the screens. This is materialized by the features of the Apple Watch that push us to play sports, or the calculation of the time spent in front of the screens, updated every week.
Apple CEO Tim Cook is certainly not going to follow the lead of Meta, and just about every other tech company that has spoken out about the Metaverse recently. Apple is probably betting more on augmented reality, this technology which makes it possible to project digital objects in the real world, than on virtual reality where the real world would be replaced by a virtual world.