The Unifa Group is moving within Düsseldorf.
The parent company of the denim brand of True Religion Brand Jeans Germany GmbH is leaving its location in Düsseldorf’s Medienhafen after 15 years, announced the Unifa group on Tuesday. For the AW22 order season, it’s back to Kaiserswerther Strasse, where the company originated.
For the new location, Unifa has chosen Steffen Schraut’s former showroom, where the company will present its portfolio on January 10th. As of next year, the Düsseldorf label Steffen Schraut will no longer be active in wholesale and will in future only offer the collections via the teleshopping and e-commerce company QVC, as it became known in May.
“Digitization has increased rapidly, especially due to the current coronavirus situation. However, we still see the importance of direct customer contact, ”said Reinhard Haase, Managing Director of the Unifa Group. “We therefore see our new central showroom location more as a communication platform on which we can present our brand portfolio even better to the outside world.”
The showroom is around 660 square meters and is located at Kaiserswerther Strasse 117 to 119.