A casual video after a paddle tennis match in Miami made Antonela Roccuzzo a trend and revealed a detail that caught the world’s attention: the Tiffany & Co. watch she was wearing costs $22,000. The scene occurred over the weekend, when Antonela was leaving a court accompanied by friends. There she was approached by Ziv Tamir, an influencer known as “the watch guy,” who often interviews celebrities like Jennifer Lopez and Emma Stone about their accessories.
Tamir did not recognize her and, after praising the watch, asked her what her job was. Antonela kept a low profile, responded calmly and continued on her way. The video, recorded in English and viral on TikTok and Instagram, generated thousands of comments. Many highlighted the irony that the influencer did not know who the wife of Lionel Messi, one of the most famous athletes in the world, with a fortune close to a billion dollars, was. Others questioned Tamir for filming without asking permission.
The watch, however, was the real protagonist. It is a Tiffany & Co. model in 18-karat yellow gold, encrusted with diamonds, mother-of-pearl dial and blue alligator leather strap. It runs on Swiss solar movement and is a unisex design. Its value is around $22,000, according to luxury market sources, considering taxes and possible customizations. After the viral, searches for “Antonela Roccuzzo watch” skyrocketed.
Antonela, owner of the Olli clothing brand and known for her reserved profile, did not publicly comment on the episode. As usually happens, the connection with Messi amplified everything: each republishing of the video mentioned her as a figure in the environment of the captain of Inter Miami and leader of the Argentine National Team. The Roccuzzo-Messi couple maintains an image that is far from scandals and associated with family life and high levels of consumption. This time, it was not a court or a prize that captured attention, but an accessory that many wanted to identify and few can afford.

