Etiket: Adidas
New President for Global Activewear comes from Adidas
HanesBrands has appointed Vanessa LeFebvre to the role of President, Global Activewear. In this position, she will drive the Champion brand forward and focus on innovations, key markets and new…
Armedangels brings sustainability expert from Adidas
Katya Kruk takes on the newly created position of Impact & Innovation Director at Armedangels. In this role, she is responsible for planning and implementing the global sustainability strategy, the…
presenting adidas Originals and Parley
adidas Originals and Parley for the Oceans return with a collection that combines style and progress in well-known silhouettes. The sneakers are made from a yarn containing at least 50%…
Adidas Originals offers digital experiences and avatars in Ozworld
On the occasion of the new Ozworld collection, Adidas Originals will also offer consumers experiences in the digital world. In a few days, Adidas Originals will bring Ozworld to the…
Adidas throws on the waffle iron – cooperation with the fast food chain Waffle House
Adidas has collaborated with the US restaurant chain Waffle House. The German sporting goods manufacturer announced on Monday that the result was a golf shoe that was modeled on the…
FIFA and Adidas present World Cup match ball
The official match ball for the 2022 World Cup in Qatar is called “Al-Rihla”. The name, which translates to “journey”, was announced by world governing body FIFA and partner Adidas…
Adidas x Marimekko: sportswear with floral splashes of colour
Adidas and Marimekko have brought their creativity together for an SS22 drop. The resulting collection is a colorful fusion of playful Marikmekko prints and Adidas’ expertise in performance clothing, the…
Adidas expects significant growth despite the Ukraine war
The German sporting goods supplier Adidas AG was able to achieve strong growth in sales and earnings in the 2021 financial year. Despite the additional burdens resulting from the Russian…
Adidas expects weaker final quarter
After the weak Corona year, the sporting goods manufacturer initially grew significantly again in 2021. However, like the competition, Adidas has also recently caused problems in the supply chain. There…
From Hugo Boss to Adidas, the growing list of fashion companies pausing their business in Russia
Since war broke out in Ukraine, more and more fashion companies have restricted their business activities in Russia. Be it in the fast fashion segment or in the luxury sector,…