Chinese online retailer Shein tightens his quality controls and thus reacts to increasing regulatory pressure from the European Union. The background seems to have a message from the EU Commission that the E-Sailer has repeatedly violated consumers: internal protection requirements, especially in the area of product safety.
As the company announced on Friday, a total of 2.5 million product security tests are to be carried out in the current year – an increase of 25 percent compared to the previous year. Shein invests around $ 14 million (around 12.9 million euros) to intensify the measures. The tests are carried out in cooperation with 15 internationally recognized test institutions such as Bureau Veritas, Intertek, Qima, SGS and TÜV Süd. How many articles the fast fashion giant actually has in its range remains unclear. According to the BBC, the daily offer includes around 600,000 products.
According to the company, Shein uses a so -called “approved fabric library” – an internal database with materials that have been checked in advance and released for the in -house designers. In order to be included in the library, the substances must meet certain requirements and safety standards. For materials that are used in children’s clothing, additional tightened requirements have been in effect since April 2025: among other things, they have to be tested for chemical residues and flammability.
Already at the beginning of the week, the European Commission, together with several national market viewing authorities, asked Shein to consistently comply with EU consumer protection laws. An investigation by the consumer Protection Cooperation had previously found various violations. If the company does not fix the defects found, national authorities could impose fines. The announcement of additional quality controls is likely to be understood as a signal with which shein would like to accuse the Shein possible sanctions.
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