The S.Oliver Group gets its own design. The new appearance of the Rottendorf company includes the website and the corporate design of the group, announced S.Oliver on Thursday. The next step is to adjust the group’s employer profile.
It is the first time in the history of the group, which includes the brands S.Oliver, Comma, QS, Liebeskind and Copenhagen Studios, that it will have an independent design that differs from the founding brand S.Oliver. The new appearance should offer the individual brands a neutral platform.
S.Oliver Group no longer sees red
The group’s new word mark is no longer the usual red, but instead features an anthracite tone. The clear lettering without serifs is also set in bold. The design elements are intended to reflect the strength of the group. In addition to anthracite, a warm taupe tone and various shades of gray were also used for the “simple and high-quality website design”. Color accents in blue, green and orange were derived from the corporate values of responsibility, trust and strength, according to the statement.
The website is divided into different areas and, in addition to career and corporate areas, also provided information about the Group’s sustainability efforts. There is also a separate news section with press releases on various S.Oliver Group projects.