The French multi-brand company Chantelle is launching a new brand in autumn. The launch of the Chantelle X brand is accompanied by further restructuring at Chantelle.
Chantelle X will kick off FW22 with four lingerie lines and some ready-to-wear pieces. The line is intended to continue the diversity of the Chantelle umbrella brand, the company announced on Wednesday. A new interpretation of seduction, sophisticated design and fine quality are in the foreground.
At the end of the SS22 season, Chantelle will end the distribution of the Chantal Thomas brand. In addition, the brands Chantelle, Passionata by Chantelle, Femilet by Chantelle and Chantelle X will be merged. According to Renaud Cambuzat, Creation & Image Director, Chantelle aims to “unite the different brands based on common values”.
Chantelle X prices range from 75 to 130 euros. The range is divided into the entry-level price range of the Essential line, the middle price range of the Signature Looks and the final price range of the Couture range.