Global sports company PUMA and brand ambassador Magnus Carlsen, five-time Norwegian world chess champion and highest-ranking chess player in the world, have teamed up to launch an iconic sneaker that pays homage to the game of chess. The collaboration includes a new design that builds on PUMA’s classic Clyde model with a chess-inspired twist.
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Global Sports company PUMA and Brand Ambassador Magnus Carlsen, the five-time Norwegian World Chess Champion and the highest-ranked chess player in the world, have teamed up to launch an iconic sneaker as a tribute to the game of chess. (Photo: Business Wire)
The Magnus Carlsen x PUMA Clyde Chess sneakers are the perfect way for chess enthusiasts to express their passion for the game in a stylish and iconic way. With a design that captures the essence of the game of chess, these sneakers are a must-have for any chess player’s wardrobe.
The upper of the new sneakers is made of premium leather with a checkerboard-inspired texture that makes up the unique and sophisticated look. The shoe also features a contrasting suede stripe, hair-textured heel overlay, and a foil-printed PUMA logo with Magnus Signature.
“It’s a special honor to be part of the first chess-inspired sneaker PUMA ever designed. I’m glad we chose Clyde for a style that draws on a rich culture and basketball heritage. This style brings expressing my personality by combining my love of chess with my passion for basketball,” said Carlsen.
To further showcase the chess-inspired design, the sneakers feature a woven tongue label with PUMA branding and a chess piece. The shoes also feature chess pieces as a lace detail in black and white. The synthetic leather insole features a chess motif: the right shoe shows the king and the left the queen. A second set of laces is included for further customization.
As part of its collaboration with Carlsen, PUMA is the Official Sports Lifestyle Partner of Chess.com’s Champions Chess Tour – a project that combines the world of chess with athletic achievement throughout a season of elite chess events.
The Magnus Carlsen x PUMA Clyde Chess sneaker will be available in limited quantities on puma.com during the live broadcast of the Champions Chess Tour on May 22nd.
PUMA
PUMA is one of the leading sports brands in the world. It designs, develops, markets and sells shoes, textiles and accessories. For 75 years, PUMA has relentlessly advanced sport and culture by developing fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as football, running and training, basketball, golf and motorsports. In collaboration with renowned designers and brands, PUMA brings sports influences to street culture and fashion. The PUMA Group includes the brands PUMA, Cobra Golf and stichd. The company sells its products in more than 120 countries, employs around 20,000 people worldwide and has its headquarters in Herzogenaurach/Germany.
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