Influencers have influence, and that is exactly how they influence other users on social platforms such as TikTok, Instagram, Reddit or Twitter. Influencer marketing describes the activity of finding new customers for companies with suitable campaigns or building a brand community.
Brands reach their target groups better on digital channels. The metaverse also plays a major role for influencers. Advertising in the virtual world is considered to be very effective.
- Half of the 14 to 19 year olds can be influenced by influencers
- 2020: Number of internet users grows by 3.5 million to 66 million
- 94% of Germans aged 14 and over use the Internet
- Ranking: WhatsApp, Facebook, Instagram, Snapchat, Twitter, TikTok
Influencers are characterized by dense networking on social media
Influencers are closely networked within social networks. Their network structures ensure that memes spread quickly. Internet memes have long been an integral part of everyday communication routines for many people. They have a high relevance potential in relation to their use, from strategic marketing to political communication, for example in fake news.
How successful a meme is for influencers is determined, for example, by the number of hashtags, retweets and favorites. Basically, for influencers, memes are various phenomena that spread on Twitter, Facebook and other platforms. Basically, the term meme can mean almost anything. The term meme has established itself as a collective term for funny pictures with personalized text, especially since the publication of Dogecoin.
The spread of so-called image-language internet memes enables influencers to use the viral reach of the memes for monetization. Today’s online communication allows users to access information anywhere and anytime. The viral content changes during replication, but it can be tracked through the digital technologies.
This effect is reinforced by the fact that users use hashes or mentions and links. In the case of the viral processes, there are different possibilities for monetization for influencers. AiDoge’s platform generates contextual memes and also provides other features for users. By uploading and using the memes in the networks of influencers, not only do they get attention.
If the influencers work for companies, it is not just about viral attention, but also about acquiring new customers, generating additional income and many other goals. Put simply, influencers generate more sales for the companies they work for. It is often about this priority goal, but not only. Other goals can be:
- More followers
- Higher return
- New customers
- brochure orders
- Newsletter subscriptions
- interactions
- Comments
- Using the share function
- mentions
- Less customer complaints
- Better reviews
What influencers can do for companies with AiDoge
Influencer marketing contains measures that bridge the gap between companies and customers. Nowadays, companies need digital reach and, accordingly, a high reach.
It often happens that influencers have many times more followers than the brands they represent. Influencers specifically address target groups. Your success is easily measurable, for example by the number of interactions.
Memes have been closely linked to the crypto market since Dogecoin at the latest. They stand for funny pictures with equally funny texts, but often point to a meme coin.
There is currently a real “power struggle” between two meme coins, namely between PEPE and $SPONGE.
