The upcoming soccer World Cup 2022 in the desert state of Qatar is casting its shadow: The sneaker and srteetwear specialist Presentedby from London is opening its first store in the capital Doha.
Just like in the London store, which has existed since 2017, Presentedby will also offer a large selection of coveted and limited-edition sneakers and streetwear in the Design District in Doha, including well-known brands such as Yeezy, Supreme and Nike as well as collaborations such as Gucci x The North Face, Jordan x Dior, Supreme x Louis Vuitton and Nike x Off-White.
The renowned architecture firm External Reference designed an experience space for the store that is based on the local conditions and connects the dune landscape of Qatar with the technology-centric development of Doha to create a showroom instead of a retail store. Conceived as a digital dune, the store presents its exclusive collection in a constantly changing technology landscape. The interior of the store is a fully responsive environment that uses dynamic lighting and interactive floor and surface mapping to interact with visitors, aiming to make every visit a unique and memorable shopping experience.
“Our boutique store in Qatar, in partnership with Msheireb Properties, gives us the opportunity to create another landmark and creative space that showcases the best sneakers and streetwear in the world, curated in a way that it does has never existed before. The Presentedby Store in the Doha Design District will challenge the title for the best sneaker and streetwear store in the world, ”said Ridwane Ettoubi, co-founder of the company at the opening.
