Plby Group sells retail chain Lovers

Playboy parent Plby Group has sold US retailer Lovers.

Subsidiary Playboy Enterprises, Inc, has sold physical sexual wellness and lingerie retailer to LV Holding, LLC, Plby Group said Thursday. A sum of approximately $13.5 million (approximately €12.8 million) has been agreed for the sale, which is expected to be completed in the fourth quarter of 2023.

The group has thus taken the next step towards a more capital-friendly business model that focuses on the main Playboy brand. It was only announced in April that the Plby Group was separating from the lingerie retailer Yandy.

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