Peter Hahn has reopened his flagship store in Winterbach after modernization. The branch at the company headquarters in Winterbach was relaunched and redesigned, the clothing supplier announced last week.
The newly designed store is more open, modern and clearer. The concept is thus adapted to the needs of Peter Hahn’s customers. “The demands of our customers have evolved,” says Marlen Bistritz, Head of Retail at Peter Hahn. “In addition to top advice, they also expect an optimal shopping experience. In our flagship store in particular, we want to do justice to this and offer a modern product presentation.”
The six-month conversion of the branch, which is the company’s most frequented store and has a loyal customer base, was carried out under the direction of Kai Jarosinski, Head of Visual Merchandising at Peter Hahn. For the new concept, Jarosinski relied on a modern interior with spacious changing rooms and clear routing through the individual departments. The flagship in Winterbach combines women’s fashion, underwear, accessories and shoes as well as a small area for men’s fashion.
Not only the branch in Winterbach was modernized, also the rest of Peter Hahn’s branch network should shine in new splendor. Ten of the 14 branches have already been refreshed, the remaining four will follow by spring.