Peloton is one of the companies that has benefited from the corona crisis. A year ago it was still worth more than 50 billion dollars (44 billion euros) on the stock exchange, but in the meantime that has dropped to ‘barely’ 8 billion (7 billion euros). So a bargain.
For Nike, the acquisition would be part of a diversification of its activities. In addition to sportswear items, Peloton could also offer fitness equipment and even subscriptions. Amazon only offers fitness trackers for the time being, but one of the directors of the group -Dave Limp- is known as a fan of the Peloton bikes.
The takeover talks are said to be only in an exploratory phase, so a formal offer is not yet certain, a source familiar with the file told the American business channel CNBC. He also notes that the company’s CEO, John Foley, along with several other employees, have a decisive role in a takeover, because they own about 80 percent of the voting rights.
However, that did not prevent the share price from trading more than a quarter higher on Monday. The company will also publish quarterly results on Tuesday after the close of trading.