In 2022, the Magazine Media Association (MMA) will focus more on complex but also promising developments that will affect the magazine media industry. Knowledge sharing is central to various themes such as new business models, successful products and innovations for publishers of magazine brands and their consumers. The intensification of advocacy and lobbying are also issues that will be high on the MMA agenda in the coming years.
In preparation for the development of a new policy plan for the MMA, an inventory was made among the members. Feedback was requested on the current role of the MMA and what position and activities the members wish for their trade association in the coming years (2022-2025). The input of the members formed the basis for the board to formulate the vision, mission and spearheads for the coming years. The General Assembly of the MMA has unanimously adopted the new strategic policy plan of their trade association.
Spearheads MMA
In addition to the core business that belongs to the sector organization (including information gathering, communication, advocacy, regulations), strategic spearheads have been identified. The most important spearhead is the mutual sharing of knowledge and experience that is in line with daily practice. All this for the benefit of the development of new turnover and new business models. Think of knowledge sharing in the field of marketing, distribution, design and sales. Sharing information in the field of events, e-commerce, data, digital subscriptions and podcasts is also important. External expertise will be used for specific subjects.
Sector in full development
In addition, the MMA draws attention to successful products and innovations of the members in order to increase their impact on consumers and stakeholders. This shows that the sector is developing rapidly and is constantly renewing itself.
Impact of developments
The MMA will also focus more strongly on identifying and informing about market-disrupting developments in the media landscape. Members are informed about the impact of these developments and how to deal with them. The MMA can provide support or hire expertise in this regard. Current advocacy, aimed at controlling costs, is becoming more important and will be intensified, as will lobbying efforts.