The famous presenter of ‘La clave’ has clarified on Twitter that the space that opens this Friday night has nothing to do with the debate program that he presented in 1976
The Asturian journalist is “amazed” by the “lack of imagination and professional ethics” for having used a name so similar to his
Journalist Javier Ruiz premieres this Friday ‘The Keys of the 21st Century’, on TVE 1, a new space in which current political and news issues of the week will be addressed.
During the presentation of the program, Ruiz explained: “We are going to bring people who know, and we are going to put an end to the cuñadismo, with everyone having an opinion on everything & rdquor ;.
However, on the same day of the premiere, José Luis Balbín, the famous presenter of ‘La Clave’, a program that was broadcast on TVE from 1976 to 1985, in the face of a barrage of calls, clarified on Twitter that the space that opens tonight has nothing to do with the debate program that he presented.
Good afternoon ladies and gentlemen. Due to the calls and messages that I am receiving before the new TVE program “Las Claves del Siglo XXI”, I put at your disposal the full text of the press release sent today to the media. #JoseLuisBalbin pic.twitter.com/9iVF9ua4cX
– @JoséLuisBalbín (@JLBalbinM) January 21, 2022
The 81-year-old journalist explained that about a year ago, Javier Ruiz’s program asked him for permission to call the television space ‘La Clave’ because he is the one who has the name patented. Balbín said no because “the brand ‘La Clave’ is not for sale and will remain forever linked to that talk show & rdquor ;.
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The presenter, who served as TVE news director between 1982 and 1983 after the appointment of José María Calviño as general director of RTVE, He has acknowledged his surprise when he saw a few days ago an advertisement for Ruiz’s new television space with the name of ‘The keys’ and a “barely imperceptible 21st century & rdquor ;.
The Asturian journalist is “amazed & rdquor; the “lack of imagination and professional ethics” for having used a name so similar to his. After expressing his disappointment with TVE for allowing what happened, he has stated that he has sent a burofax to the president of the corporation “informing him of these facts and my discomfort with practices that discredit those who carry them out & rdquor ;, he concludes.