Germany’s most successful association in sports retail, INTERSPORT Deutschland eG, has convinced for the third time: when it was voted “Dealer of the Year 2021/2022”, consumer opinions were given in the categories of price, helpfulness & service, specialist knowledge and information, product range, appearance and purchase process asked representative. INTERSPORT was able to convince for the third time in the “Sport & Leisure” category. “Especially at the beginning of the year is a good occasion to start again with sport. Our goal is to be there for our customers, to accompany them on their very individual sporting path and to motivate them every day. This is what we have stood for for 65 years. We are all the more pleased us about the renewed award ”, emphasizes Alexander von Preen, CEO of INTERSPORT Deutschland eG.
The comprehensive product range and all services of the leading group in sports retail are always just a mouse click or a short walking, cycling or driving distance away, because the dealers are not only represented at over 1,500 locations across Germany, but also through their omnichannel approach present online. In addition to the overall award as “Dealer of the Year 2021/2022”, the online shop was also honored with the Webshop Award.
Buy online, but local – score points with proximity and availability
The affiliated sports retailers offer all-round service and special services for their customers at over 1,500 locations – always close and available. The aim is to inspire with the variety of products that are available in the online shop as well as in the store. “Our unique playmaker concept represents the omnichannel connection of our online shop and the local, stationary trade in the stores: When ordering online, delivery is made from the geographically closest dealer”, explains Alexander von Preen, CEO of INTERSPORT.
Proximity and availability count – online and offline. Thanks to the possibility of online appointment booking or immediate reservation of a desired item, everything is ready for shopping upon arrival in the INTERSPORT store and customers are warmly welcomed. The INTERSPORT dealers have often been rooted at their locations for many generations.
Service and advice are very important – in all channels
“Quite clearly: We want to offer the best services and the latest, most innovative products. In exchange with our dealers and suppliers, we are constantly developing and improving our range and range of services. All for a reason: the love of sport. Because that is what connects us all and what we would like to continue to inspire you with, ”emphasizes Frank Geisler, COO at INTERSPORT.
Technical know-how comes first at INTERSPORT: This is ensured, among other things, by the in-house INTERSPORT Academy, which offers training courses and seminars. The Germany-wide network of product and trade experts is open to all members. As a result, customers can benefit from INTERSPORT’s expertise every day and receive the best possible advice. Customers have the choice: Do I either drop by the store or do I get information online in advance using the chat service? This service is operated personally by the INTERSPORT experts. Every question in the chat is answered personally, in detail and professionally by INTERSPORT employees.
With INTERSPORT consulting expertise and exclusive brands, grow beyond yourself in terms of sport in 2022
“We specifically support all of our customers’ sporting goals for the start of the year 2022. One example of many: With a free running shoe analysis, customers can find the perfect running shoe for them, for example. This is of fundamental importance in order to improve your own performance and also to prevent injuries. We are happy if we can help our customers to achieve their goals faster and better, ”explains Geisler.
In addition to qualified and modern advice, strong exclusive brands are a clear plus point for everyone who loves sports. At McKINLEY, ENERGETICS, PRO TOUCH, TECNOPRO, FIREFLY, GENESIS and NAKAMURA, INTERSPORT customers will find everything an athlete’s heart desires. The brands from different areas of sport offer functional and modern equipment and clothing for the respective favorite sport. These brands can only be found exclusively at INTERSPORT.
About the “Dealer of the Year” award
The “Dealer of the Year” vote originated in the Netherlands, where it was held for the first time in 2003. Today the elections are held in various European countries. In 2010, the vote for “Dealer of the Year” was organized for the first time. In the vote for “Dealer of the Year Germany”, consumers can judge retail chains and web shops. The (web) shops are assessed according to different criteria. The winners are awarded for the highest number of points in the most important aspects of a (web) shop according to the consumer. Only the category winners can qualify for the prizes and will be determined on the basis of the NPS. This is a score for the question “How would you recommend this shop to friends or family? There is also an overall “Retailer of the Year Germany” award. This winner is determined by asking consumers in the questionnaire which retailer is the most distinctive. Again, only category winners have the chance to win this prize.
INTERSPORT Deutschland eG: Our business is to move people
We are absolutely convinced: Sport is an elixir of life. This is our DNA. From day one we move more people with our partners than anyone else. Nobody can do it like we can. That is our strength: 3 million athletes come and go with us. With over 1,000 champions on site, 1,500 local stadiums and a playing area of over 1 million m2, we are the home stadium for all sports fans. A place of like-minded people and of experiences and energy. This is how we write stories and history. For over 60 years we have been the front runner in the sport and health business. And wherever we look, we see people and opportunities to become active. Each of us does everything we can to achieve this, in local shops and in the digital world. So we are what we have always been: BEST IN SPORTS.