Based on the results of the past year TV channel “Russia 1” retained its position as the most popular channel in the country. For the VGTRK flagship, this is the sixth consecutive year in first place: for the first time, the channel became the most popular on Russian TV in 2016.
In 2021, Russia 1 grew its audience: the average annual share increased from 12.4 percent to 12.9 percent. The gap from competitors, Channel One and NTV, which took second and third places in the rating, respectively, increased significantly.
One of the most popular news programs “Vesti” celebrated its 30th anniversary in 2021. Mediascope’s research showed that the main newscast of the Russia 1 TV channel increased its audience by 10.6 percent.
Among the weekly information formats, the top three consist exclusively of the projects of the Russia 1 TV channel: “News of the week with Dmitry Kiselev”, “News on Saturday” by Sergei Brilev and “Moscow. Kremlin. Putin” with exclusive stories by Pavel Zarubin.
The most popular daily socio-political formats in 2021 were the discussion shows “60 minutes” with Olga Skabeyeva and Evgeny Popov and “Evening with Vladimir Soloviev”. Most Popular Documentary film 2021 – “No room for error. Christmas visit to Damascus” by Evgeny Poddubny.
Seven of the ten most popular TV series of 2021 are also projects of the Rossiya TV channel. In the final week of the year, the seventh season managed to lead the top 10 comedy “Matchmakers”… The top ten includes not only premiere seasons of projects with history (Sklifosovsky-8, Secrets of Investigation-21 and Midwife), but also new series: the military drama Moore-Moore, the mystical detective Medium and the family saga “Transcript of Fate”… Among the films first shown on television in 2021, The Palm was the most popular.
“Six years in the first place is the result of the daily intensive work of the entire huge VGTRK team. This is an unconditional achievement, but at the same time a challenge,” commented Alexander Nechaev, deputy general director of VGTRK, program director of the Russia 1 TV channel.
He noted that in 2021, media consumption has become completely multiplatform: for viewers who are more familiar with the digital environment, rather than television, a platform has been created “Watching”…
“The mission of state television is not only to inform and entertain, we are not the only ones who can do this,” Nechaev noted. like “Abode” or “Seventh Symphony”… Create world events by yourself, like a concert on June 22 on the floating bridge in Zaryadye or at Baikonur on the day of the 60th anniversary of Gagarin’s flight. There is nothing to measure it. This is not algebra, but harmony. And only the All-Russian State Television and Radio Broadcasting Company can do that. “
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